7 Ways to Kick Your Nonprofits Digital Strategy Up a Notch

Has your non-profit been asked what its digital marketing strategy is? Did you have an answer or did you simply refer to your organization’s website and social media pages? Well, for those of you unclear on your non-profit digital marketing strategy, here is an easy 7-step plan to raise awareness with prospective donors as well as generate interest with potential volunteers. Growth is the number one reason for pairing non-profits and technology.

1. E-mail: It may seem old-school with so much focus on social media campaigns, but the truth is that e-mail marketing is still one of the most successful venues for digital marketing campaigns. E-mail should not just be used to reach new donors, but should also be the number one go-to resource for updating existing donors of upcoming auctions and items as well as keeping volunteers in the loop. E-mail lists matter so they should continue to grow!

2. Social Media: Should an organization just let things develop on their own? That is considered organic growth. Or, should a non-profit invest in paid content and campaigns aimed at specific audiences? The great thing about most social media platforms is that they provide tools and features that analyze your page’s activity. Whether you decide to launch a paid campaign or simply engage in the advised methods of organic activity, the decision is up to you. Thanks to analytical data, you can make an informed decision. Social media analytical tools make it easy to devise a winning strategy that gets results either way.

3. Mobile: If your website and digital campaigns are not optimized for top performance on mobile devices, you are missing out on a large market. The majority of digitally active consumers check in on their e-mail and social media for updates and notifications. Many will even peruse in-depth articles on their smartphones and tablets as well as surf the Web. Don’t overlook the potential of the mobile market. Update your ads and web pages to be mobile-friendly.

4. Graphics: Capturing attention and creating an instant emotional bond is what happens the moment a consumer lays their eyes on a well-designed ad. But graphics should do more than just be visually striking. It is common for non-profits to use content such as graphs to convey data and inform potential donors of important information about their organization. Are the infographics used in your ads or on website landing pages easy to read and understand? Are there keys to explaining color-coded displays of information?

5. Video: It’s pretty clear to most non-profits that video is one of the most engaging marketing formats to use. The more common question today is whether or not to live-stream. So many platforms offer live-stream capability, that alone should indicate its value as a resource. The great thing about live-streaming is that the content being created spontaneously can be re-packaged later for use in an organization’s blog, e-mail campaign or social media pages. So there’s no reason not to live-stream!

6. Payment: If you are not set-up for easy, secure digital payments it is most likely your non-profit won’t survive long. There may still be an existing audience who prefers traditional payment methods such as mailing in a check or giving cash. However, the future of charitable organizations is dependent on the younger generation and they want to pay for services with virtual wallets. Add payment methods to every digital venue featuring your organization and make sure they can be used by Apple and Android devices, alike.

7. Location, Location, Location: This was always the primary ingredient for success in the days when brick-and-mortar storefronts were the only option. However, now that cyber world is where non-profits find their stronghold, this age-old advice is still true. What kind of location on the Net is the most advantageous for a charity organization who is funded heavily through auctions of donated goods? A platform dedicated to this activity. Select a digital home that ties together this entire list of aspects for non-profit success. We built SimpliGiv to hopefully make more tasks doable from one place:

  1. Creation of contact lists derived from those who match the dynamics of your organization as well as those who engage with your non-profit.
  2. An organization’s profile features links to social media pages and the profile becomes another source for content to use on social media pages.
  3. The site generates content that is compatible with mobile devices.
  4. Analytics and infographics are available that are informative and easy to understand, enabling non-profits to create better strategies and perform easier record-keeping.
  5. The use of video content results in dynamic auctions.
  6. Easy, secure payment methods suitable for all devices is available.
  7. It is a recognized and trusted platform with a history of high audience engagement.

 

We hope you find these 7 steps beneficial for your nonprofit’s digital strategy.  We’ve seen these executed with great success!  You will soon enjoy the benefits of what an expanded audience provides. SimpliGiv is just another tool that we built in hopes of helping nonprofits and making their mission a little easier to accomplish. We hope this website proves to every step of reaching your audience so easy.

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