Corporate Giving 101

Knowing the proper ways to effectively pair your company with a non-profit that matches your mission can be difficult. Many businesses opt to donate to causes that are most well known, as opposed to taking the time to search out the best philanthropy to partner with. While there is nothing wrong with that, matching your business to a like cause is beneficial for both the non-profit and the company involved. Engagement is higher and so are the donations.

Where to start? With these tips, you can be sure you’re on the right track with matching your business to the best non-profit!

Tip One: Choose a compatible partner.

When seeking corporate giving opportunities, it’s extremely important to choose a compatible partner. Failure to do this can cause some uproar – something you definitely want to avoid when trying to increase employee engagement and improve your brand image.

As an example, take the 3 – year partnership with UNICEF Canada and Cadbury; the public eye very quickly uncovered that the pairing was an incorrect matchup that didn’t make much sense. Cadbury, selling candy, an unhealthy option for consumption, while UNICEF Canada advocates for children’s health.

During your search, be sure to seek out a partner that identifies with your company’s mission and goals. This will make for more effective engagement on both ends.

When beginning your corporate giving program, make sure to target organization who correlate with your cause. A great example of this is Habitat for Humanity’s partnership with both VALSPAR and Lowe’s Home Improvement.

Tip Two: Explore non-monetary donations.

While many non-profits are more than willing to take a check, it is also beneficial to look at those philanthropies that accept in-kind donations as well. Not only will this allow your employees to be more engaged by bringing in their own items to donate, but this will also encourage employees who may not be able to donate a monetary amount to still get involved.

When looking to find philanthropies that are looking for non-monetary donations, you can turn to a corporate-nonprofit matchmaking site to help. These sites ask a few questions about your business and the causes you care about and matches you with the non-profits that best fit these pieces of information. 

This can be a quick and easy way to jumpstart your company’s giving program.

Tip Three: Go Local.

There are many non-profit organizations that start locally and need help from businesses in the area to get their organization running and making a difference. The benefits of going local are pretty simple.

Employee Involvement

There may be employees at your company that are directly involved or impacted by this non-profit. Employee engagement is guaranteed to be higher when the cause they are donating to or volunteering for directly affects them or someone they know. They can see this cause working and how their donations help, which encourages more involvement and higher donations.

Volunteer Opportunities

Local non-profits give your company the ability to also add some volunteer time to their repertoire.  Not only does it make your employees feel good, but once they see it in the works, engagement increases. In addition, it gives those that may not be able to donate money or items the ability to contribute.


Feeding into your community 

Going local means you’re directly involved in the local community.  Others around the community see that and not only are motivated to contribute, but that also gives your brand a great local reputation and can help drive sales.  Let’s be honest, who doesn’t want to kill two birds with one stone?

Corporate giving programs are a great asset to any business.  They increase employee engagement, allow for brand recognition and improved reputations, and they are a great way to help make a difference both locally and globally. Make sure when you’re building yours you take the right steps so you ensure your businesses gets the most out of it and increase effectiveness.

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